Miguel Mazeda is a visual artist who operates under the name Guel Do It, engaging deeply with the urban environment.

Rooted in the artist’s vision and identity, the conceptual foundation of this project draws inspiration from urban art—a discipline embraced by the artist—and the distinctive graphic languages found in sports and streetwear.

Through an experimental approach that bridges elements of past inspirations, the project creates a dialogue with contemporary trends, exploring an identity that resonates both today and in the future, with the goal of building something timeless. This layered approach reflects an artist of great depth, whose body of work exudes authenticity.

In this project, Another Collective had the opportunity to delve into the artist’s personality, going beyond the obvious to craft a visual identity with a singular purpose: to represent Miguel Mazeda as a person through graphic elements, even before presenting him as an artist.

Art Direction: Bruno Soares / Eduardo Rodrigues
Design: Eduardo Rodrigues / João Randmer
Photography: Álvaro Martino
Motion Graphics: João Randmer
Copy: Ricardo Barbosa

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Another Collective
www.anothercollective.pt