The task was to develop a new style for the Kickboxing Federation that would break away from the outdated and traditional image and resonate with the younger generation. This led to the decision to create something bold, aggressive, and vibrant—something completely unconventional for current sports communication.

#visua lidentity #webdesign #3d

The logo symbolizes a star and a person who is in complete harmony with themselves, representing the center of their life, which is fully balanced. The simple lines also evoke the stance of an athlete and reference Asian culture, the origin of kickboxing.

After designing the logo and brand identity, we moved on to the corporate website. The site retained the aggressive vibe but, with the addition of a white background, remained comfortable and adaptable for extended browsing. Also planned to launch a merchandise store, catering both to athletes and to fans of kickboxing.

Visual Identity Designer → Gavril Perov
Website Designer → Maxim Oficerov
3D & Motion Designer → Stas Stolyarov, Maxim Oficerov

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