MAUM STUDIO designed the key visual, catalog, and applications for the Nikon Heritage Line Campaign, which highlights the philosophy and history of the brand. The visuals are inspired by the varying looks of photographs being laid out, overlapped, or stacked together.

The identity concept of stacked photographs is consistently portrayed across various applications, including event tickets and graphic layouts. The main poster features the works of four Muses (artists) selected by Nikon.

Client: oob
Creative Direction: Dalwoo Lee
Art Direction: Yoonji Lee
Graphic Design: Jeawon Chung
Editorial design: Seunghee YooPhoto: Juyeon Lee

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