STUDIO PEZ
STUDIO PEZ new identity infuses a lively essence into the world of architecture, blending technical expertise with human warmth. Named after its founders, Pedro Peña and Daniel Zarhy, the studio is all about their vision and commitment to design.
We played with this duality, showcasing both the technical vision behind each project and the collaborative, team-driven process.
Our goal was to elevate both perspectives equally.
This division is reflected in the logo, which is comprised of “STUDIO” reflecting the technical side, while “PEZ” acknowledges the team, infusing a personal touch.
The layout further emphasises this division, with a monospaced typeface for technical details and a serif font for a warmer, more inviting feel.
As for the logo, we used a typeface that combines precision with a touch of personality, capturing the essence of their work and design philosophy.
Typefaces: RB Kreol Text by Studio René Bieder
Basis Grotesque Mono by Colophon Foundry
