TNC 2024
Imagine theatre performances presented like the lineup of a festival. The beauty of this "festival" lies in its uniqueness. In sync with TNC's new season, our campaign resonates with that pivotal moment—the sunrise. Throughout history, it has been a time of anticipation observed through the ages. Yet, each time feels distinct, marking a transition into something new.
This season, theatre steps out of the spotlight to highlight its productions. Spectacles are presented in a fresh, unconventional format, breaking away from traditional narratives.In our graphics, we've distilled the essence of sunrise into a gradient. Our campaign has unfurled across Barcelona—on flags, posters, a mural at Glòries station, buses, and presentation kits for theatre subscribers.
3D Video: Pablo Arenas
Sound Design: SONO XL
